This week we were asked to listen to episode 8 of the Big Illustration Party Time pod cast hosted by comic book illustrators Kevin Cross and Joshua Kemble.
This episode focused around the topic of contacting art directors and the dos and don'ts tied in with that. Both speakers felt that cold calling wasn't the best way to go about contacting because it comes across too pushy and can be awkward for the art director. To avoid such situations they recommended emailing the best option. This gives the art director chance to view the email when they have time and also allows them to chose to disregard the work without any awkward feelings.
I've always hated the idea of phoning an art director for the same reasons they discuss in the pod cast so it made me feel much better that I'm not the only one who hates the idea of it.
The two speakers also discussed how to go about getting through spam filters and also tricks to get to contact who you need within a company. I found this very useful.
One speaker discussed his way of organising who he should contact into lists. He would contact them all and then add the ones who respond to a second list to avoid harassing the ones who hadn't responded. I also found this very useful because I'm useless at organising so a contact list would be very helpful.
A final topic of discussion was the idea of sending out a holiday card or post card to the companies to get your work seen and also to show them you care. They also suggested not going with the traditional clichés such as using red and green on a Christmas card. This would show and art director that you can think outside of the box. Another very useful tip!
Overall I found the pod cast to be full great ideas and also fun to listen to! If you haven't already then check it out.
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