My chosen text was an artical about listening to your gut instinct rather than going with the logical or smart choice. My initial ideas were to have an image showing that feeling of butterflies in your tummy. However after a group crit I became more aware of the conflict going on between the logical way of thinking (the brain) and the gut feeling (the stomach).
It made scence to have somekind of conflict being illustrated between the two. My artical was from Cosmo magazine, so a fight scene might not apeal to a female audience.
In another group crit Jordan mentioned the idea of Yin and Yang. This is more suited to the conflict between good and evil or light and dark but I felt confident I could find a way to make it suited for my artical...
I experimented with different versions of the same idea...
This first version was keeping with the same style as the work I produced for the wellspring brief. I felt that it was too sketchy so started working with bolder lines in the next versions...
This version has the bolder lines which I think works much better and makes the image stand out more. I kept the image black and white to keep in with the Yin Yang idea. Then I thought about the idea of using other contrasting colours other than black and white...
This was my final image that I presented on the deadline day. After speaking with Ian he pointed out that in the Yin Yang symbol the dots are the contrasting colours to the shape they are in...
After the deadline I went back and reproduced the image with the changes that Ian pointed out. This is now my final image for the editorial brief.
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